Well hello

Strategy with soul. Prosperity from purpose.

This is what fires us up—and helps our clients turn leadership into legacy.

For 20+ years, Brandwell’s founder Di Parry (Dee) has worked globally with purpose-driven clients across education, healthcare, sustainability and technology, defining and amplifying the power of their ‘why’ for competitive advantage. Together with kindred senior creatives and respected change-agents at the top of their game, we help well-meaning brands connect impactfully.

Services

We are a boutique brand consultancy and creative studio. Working at the intersection of strategy and creativity, we bring brands to life—beautifully and pragmatically.

01. well defined

Whether you need a global brand, a local campaign, or a pitch deck that wins hearts and minds—we begin with strategy and build from purpose. We get to the heart of what makes you different, codifying your edge, your audience insights and values into a sharp, story-led brand framework.

02. well designed

A brand isn’t just a logo—it’s a living reputation, shaped by design and driven by intention. We translate brand essence into bold identity systems and distinctive visual language. From award-winning designers to digital storytellers, and illustrators to videographers—you’ll be well connected to senior talent.

03. well aligned

When your message, culture, operations and customer experience all align – strategy turns into business traction. Beyond brand, we work collaboratively with other leading practitioners to offer behavioural alignment and culture ignition expertise.

Purpose Distillation

When purpose leads, impact follows. It all starts with your why. Through a collaborative workshop process, we help you define a clear, actionable purpose that can go deeper than brand, to unify the economic and social imperatives of your business.

Purpose education | Purpose definition workshopping | Insights research | Stakeholder consultation

Brand Story

Stories stick—facts fade. We shape original brand narratives that sparks emotive connection and drives differentiation. Grounded in your purpose and values, your story becomes a unifier across channels. A strong brand story is; your difference, distilled.

Investor pitch decks | Copywriting | Brand guidelines narrative | Brand awareness videos | Campaign messaging frameworks

Identity Design

Award winning, experienced brand designers will ensure your stakeholders see you, trust you and choose you. Brandwell designers are strategic thinkers who hail from reputable brand and design agencies. We have significant experience across B2B and B2C, including FMCG.

Name Development

Over the years, some of New Zealand’s most successful brand names have been authored by Brandwell. With a well-honed instinct for naming, and a tried and tested methodology, we can offer a strategically focused creative development service.

Global brand name development | Brand name architecture | Trademark advice | Customer testing

Content Creation

It’s not just what you say—it’s what others share. That’s the power of story-led social proof. We create purposeful, on-brand content that moves people—from thought leadership pieces and campaigns to films, investor decks and digital experiences.

Campaign strategy | Social content kits | Brand awareness videos | Customer success stories | Thought leadership pieces

Culture Ignition

Brand comes alive through experiences and on-brand moments that build trust and engagement. In collaboration with other change-makers, we are able to help you embed purpose into business strategy, and operationalise it.

Employer branding | Brand story socialisation | Value chain analysis and experience enhancement | CX design | Branded events and activations