The Brief

Come up with a fun, new promotion concept for Vitality Works, 10,000 Steps Program. In the 10,000 Steps Inca Race, participants virtually follow in the steps of the ancients, over the famous Inca trail in a virtual race.

Promotional material features our furry LAMA mascot, appropriate Inca-like graphics.  This is a great workplace health challenge that builds fitness and friendships!

We conceptualised, wrote and directed the video using Vitality Works staff (nice one Liam) with the help of KOR creative on video editing.