The Brief

Work with the marketing and clinical team at F&P Healthcare Infant Respiratory Care, to distil a brand proposition – and bring it to life through storytelling and marketing materials.

The Creative

The proposition developed for this area of business was: ‘Nurturing Life’.

This simple statement was defined to encapsulate the outcome of the CPAP and medical devices used to save little lives.

The Strategy

To humanise the product offering, by talking less about the utilitarian features and benefits of the devices and more about the life saving outcomes healthcare professionals could deliver.

Creative Team:

Diana Parry – Strategist/Storyteller
Leigh Williams, LY Design, – Design
Georgie Sigglekow – Design