• The Brief

  Create an entertaining, engaging branded campaign to promote participation in the Fit24 program. Help clients get across the benefits clearly and quickly.

  The Strategy

  We wanted an engaging metaphor and story idea to promote the benefits. When you sleep more, eat less sugar and get some exercise, you feel better. Super!

  The Creative

  We honed in on the benefit: ‘Feel Super’ to create engaging, vibrant promotional collateral.

The Results

Increased interest in Fit24 and participation rates. Helped Vitality Works people simplify the way they talked about the benefits.

• Team

  Diana Parry – Strategist/Storyteller
  Georgie Sigglekow – Creative Director/Designer
  Motion Graphic Production – Ben Alpers (Kommunicate) and Brad Brown (Zeppelin Bend)