As human beings we are hard-wired to respond to stirring narrative. Stories have a strong place in business, as they do in life. A brand is not how you see yourself – but how others perceive you. We shape perceptions through stories.
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As human beings we are hard-wired to respond to stirring narrative. Stories have a strong place in business, as they do in life. A brand is not how you see yourself – but how others perceive you. We shape perceptions through stories.
